As a UI UX designer for BUO, I was responsible for creating an app that allows users and companies to validate their professional skills. The app includes a wallet feature for buying tokens and a dashboard for users and companies. The primary goal was to create an app that enhances the professional careers of users and enables companies to validate the skills of their employees.
Create an app that is visually appealing, user-friendly, and easy to navigate.
Develop a design system that reflects the brand's values and can be applied consistently across all digital platforms.
Incorporate interactive features that engage users and promote the app's message of career development.
Conduct WCAG usability tests to ensure that the app is accessible to all users, including those with disabilities.
Ensure that the app is responsive and accessible across all devices.
• Users would be accessing the app from a variety of devices, including smartphones, tablets, and desktop computers.
• Users would be looking to validate their professional skills and enhance their career prospects.
• Companies would be interested in validating the skills of their employees to improve productivity and performance.
• Balancing the need for a visually engaging app with the need for a high level of functionality and ease of use.
• Ensuring that the app is accessible to all users, including those with disabilities.
• Providing accurate and timely information about the validation of skills and the purchase of tokens.
To establish a consistent visual language, I created a design system based on the BUO brand's color palette and typography. The design system included guidelines for layout, typography, iconography, and photography. The app was designed with a mobile-first approach, ensuring that it would look great and function well on any device.
The app was designed with responsiveness in mind, meaning it could adapt to any screen size or device. I tested the app on various devices and browsers to ensure it was functional and visually appealing across all platforms.
To ensure that the app is accessible to all users, I conducted WCAG usability tests. The tests were performed by people with disabilities who used assistive technologies, such as screen readers and keyboard-only navigation. The results of the tests were used to make improvements to the app's design and functionality, ensuring it was fully accessible to all users.
To engage users and promote the app's message of career development, I incorporated interactive features, such as a dashboard for tracking progress and earning badges, as well as a wallet feature for purchasing tokens. These features provided a fun and engaging way for users to validate their skills and enhance their career prospects.
Maria is a 40-year-old HR manager at a large corporation who is responsible for managing employee training and development.
Maria
HR MANAGER
Maria
Maria uses the BUO app to validate the skills of her employees and track their progress. She purchases tokens for the company's training budget and assigns them to specific employees, then uses the dashboard to view their progress and provide feedback.
John is a 30-year-old freelancer who wants to stand out in a competitive job market and prove his skills to potential clients.
John
THE FREELANCER
John
John uses the BUO app to showcase his skills and earn professional certifications. He purchases tokens to take certification exams and adds his badges and certifications to his online portfolio, making it easier for potential clients to find and hire him.
Olivia is a 22-year-old recent graduate who wants to gain professional skills and jumpstart her career.
Olivia
RECENT GRADUATE
Olivia
Olivia uses the BUO app to find training programs and earn professional certifications. She purchases tokens to take online courses and exams, then uses the app to showcase her skills and certifications to potential employers.
