Planet of the Vapes

Background

POTV is in a leading position as the largest online retailer of dry herb vaporizers in the world and has used our knowledge of the space to expand into creating our own brand of vaporizers. We have gotten to this position following our instinct, and intuitive knowledge of the market, putting customers first, and a simple yet effective strategy of focusing on content for users, SEO, and email marketing.

As a company, we want to be a high-performing, purpose-driven team that is informed by data and to use metrics to get better results helping us achieve our objectives. We know that we can do better for users by validating our insights with data and improving our understanding and performance through analytics and new ways of working.

The Goals

01.

Impress with an effcient UX design

We strived to provide stunning UX/UI solutions within effective website design.

02.

Motivate the user to come back and purchase more

Analytics report almos 7K less users in a month, the strategy is to keep current users and bring new ones

03.

A design oriented to raise purchasing rate

To improve conversion rate of the website via call-to-actions, structure, hierarchy, search functionality, and a very straight to the point navigation

SeeFull Planet of the Vapes Case Study as a prototype in Figma

The Approaches

01

Strategies

For the study we use three different strategies that drive the solutions and appropriate results to get to the improvement opportunities and the final results.

02

Tools

Direct Observation and Feedback Methodoligy
Analysis of tools lik Hotjar, Analytics, and Truspilot
Desk and competitors analysis

Personas & Escenarios

Bernie is a film critic and the owner of a Restaurant in one of the most exclusive places in San José. He lives with his boyfriend in a neighborhood near this place and needs time to relax.

He is a habitual herb consumer just by recreational use since he was 18, he does it at parties or friend meetings and controls how much he consumes.

Bernie

RESTAURANT OWNER

Bernie

One stressful and really hard day Bernie decided to smoke herb outside his restaurant but because of what the people thinks about it in Costa Rica, he had to stop before the recurrent clients talk to others and let them know that the owner of the restaurant was an “addict”. So that afternoon he Googled for Vapes and try to get other flavors, smells and devices to make him feel comfortable.

Sofias is the owner of a wholesaler travel agency that almost monthly sends people to Europe and many places in America, Is a social consumer that means that only does it with some friends and sometimes

She lives with her 2 kids (8 and 5) and needs time to relax. She’s not technological at all and needs help to use an e-comMerce.

Sofia

TRAVEL AGENT

Sofia

One afternoon Sofia wanted to smoke some herb, but her skills making the cigarette frustrated her, as well she broke her pipe and just went back in her idea of smoke.

Ariana is an industrial engineer from San Jose, Costa Rica that works for one of the biggest sports event tickets vendor around the world. She is not a herb consumer but uses a vape since decided to stop smoking tobacco.

She lives by herself with 2 dogs in a small apartment and is not allowed to smoke there. She’s a technological person and has experience.

Ariana

INDUSTRIAL DESIGNER

Ariana

Ariana is really decided to stop smoking and decided to start using vapes, but in Costa Rica are expensive, disposable or have a terrible design, so she browse the internet to find the correct ones.

Empathy Maps

My Roles

Lead UI / UX Design

Wireframing and testing

UX Research

Prototyping